I live in a college town, a few blocks from the University of California. Many students pass by my house on their way to campus. They also pass by Urban Outfitters, and, apparently, most of them stop in.Somehow they’ve gotten the idea that chain stores are the less expensive, more convenient way to find cool. But wait…Consider these two shirts:

Urban Outfitters Teemaryink Tee

The first is a mass-produced chain store job. The second is a hand-dyed, hand-printed treasure from an independent seller on etsy. Both cost $28, despite the superior materials, manufacturing and appearance of the second one.